A soft-drink manufacturer is running a promotion in which consumers text message from their cell phone a code that they can find under the bottle cap. Consumers entering can win various prizes. This is an example of which type of marketing activity aimed at children that is considered controversial?

Question

Quizplus · Accepted Answer

Marketers have the ability to infiltrate yet another media domain with promotions and materials that blur the line between advertising and entertainment.

A Soft-Drink Manufacturer Is Running a Promotion in Which Consumers