If consumers call a specific number, they can access games on their cell phones. The games usually involve a branded product or an event, such as the release of a movie. This is an example of which type of marketing activity aimed at children that is considered controversial?

Question

Quizplus · Accepted Answer

Marketers have the ability to infiltrate yet another media domain with promotions and materials that blur the line between advertising and entertainment.

If Consumers Call a Specific Number, They Can Access Games