Carlos is trying to understand the organizational buyer behavior of firms in his sales territory. Which of the following is an external influence on an organization's culture that he should examine?
A) organizational values
B) needs
C) desires
D) firmographics
E) motives

Question

Quizplus · Accepted Answer

Firmographics involve both organization characteristics and characteristics of the composition of the organization.

Carlos Is Trying to Understand the Organizational Buyer Behavior of Firms