The brands or products one will evaluate for the solution of a particular consumer problem are called the _____.
A) evoked set
B) evaluative criteria
C) alternative set
D) preferred set
E) awareness set

Name: The brands or products one will evaluate for the solution of a particular consumer problem are called the _____. A) evoked set B) evaluative criteria C) alternative set D) preferred set E) awareness set
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Question

Quizplus · Accepted Answer

All of the brands thought of as potential solutions are known as the evoked set.

The Brands or Products One Will Evaluate for the Solution