Stephanie and her husband are considering the purchase of a 52-inch plasma television. They have visited several manufacturers' websites, looked at the ads in the Sunday newspaper, and have spoken with salespeople at several electronics stores. Which source of information are they using?
A) memory
B) personal sources
C) independent sources
D) marketing sources
E) experiential sources

Question

Quizplus · Accepted Answer

Marketing sources of information available to consumers are sales personnel, websites, and advertising.

Stephanie and Her Husband Are Considering the Purchase of a 52-Inch