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An Advertisement for the Honda Civic Hybrid Featured Gas Mileage

Question 80

Multiple Choice

An advertisement for the Honda Civic Hybrid featured gas mileage in the subheading (49 city/51 highway) . The copy also noted that owners of this automobile may be eligible for a clean-fuel tax deduction. At the time this ad appeared, gas was more than $3.00 per gallon, which made the information important to consumers. This is an example of which type of appeal?


A) value-expressive appeal
B) comparative ad
C) two-sided message
D) utilitarian appeal
E) supportive appeal

Correct Answer:

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