The tendency of many consumers to discount claims made by salespeople and ads is related to the need _____.
A) for ego defense
B) for focus
C) for assertion
D) to attribute causation
E) none of the above
Correct Answer:
Verified
Q21: Which of the following is a type
Q22: Which need is activated when one's identity
Q23: An advertisement theme of "do your own
Q24: Theories based on which need view the
Q25: A consumer's need for reinforcement is _.
A)
Q27: Which motives reflect needs for observable cues
Q28: Shelby wears Tommy Hilfiger clothing and drives
Q29: Consumers who purchase only popular brands because
Q30: Adam was working on a term paper
Q31: A consumer's tendency to initially react to
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