A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need _____.
A) for modeling
B) for assertion
C) for consistency
D) to categorize
E) none of the above

Question

Quizplus · Accepted Answer

Consumers establish categories or mental partitions to help them initially react to a new product.

A Consumer's Tendency to Initially React to a New Product