The tendency of many consumers to discount claims made by salespeople can be explained in part by _____.
A) contrast theory
B) assimilation theory
C) classical conditioning
D) attribution theory
E) none of the above

Question

Quizplus · Accepted Answer

The attribution theory means that consumers explain the cause of a favorable or unfavorable outcome to themselves or to some outside force.

The Tendency of Many Consumers to Discount Claims Made by Salespeople