A substantial amount of brand switching when the current brand is satisfactory may be explained by the _____ motive.
A) expression
B) reinforcement
C) stimulation
D) affiliation
E) none of the above

Name: A substantial amount of brand switching when the current brand is satisfactory may be explained by the _____ motive. A) expression B) reinforcement C) stimulation D) affiliation E) none of the above
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Question

Quizplus · Accepted Answer

Such variety-seeking behavior may be a prime reason for brand switching and some impulse purchasing.

A Substantial Amount of Brand Switching When the Current Brand