Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting?
A) involvement
B) need
C) want
D) desire
E) action

Name: Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting? A) involvement B) need C) want D) desire E) action
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceived relevance or interestingness creates a motivational state referred to as involvement.

Which of the Following Is a Motivational State Caused by Consumer