Which of the following is TRUE regarding consumers who are highly involved in a specific product category?
A) They are more likely to pay attention to relevant marketing messages.
B) They are more likely to engage in analytical reasoning to process and learn new information.
C) They are more likely to seek out information from numerous sources prior to a decision.
D) They are more likely to act as opinion leaders.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Involvement is important to marketers because it affects numerous consumer behaviors.

Which of the Following Is TRUE Regarding Consumers Who Are