Consumers have described Apple's products as imaginative and up-to-date. The brand is also considered daring, changing the traditional media models. Based on this description, which dimension of brand personality best describes Apple?
A) sincerity
B) excitement
C) competence
D) sophistication
E) ruggedness

Question

Quizplus · Accepted Answer

Excitement is a dimension of brand personality.

Consumers Have Described Apple's Products as Imaginative and Up-To-Date