A consumer's propensity to pursue differentness relative to others through the acquisition, utilization, and disposition of consumer goods is exhibiting _____.
A) consumer ethnocentrism
B) a need for cognition
C) a need for uniqueness
D) extroversion
E) agreeableness

Question

Quizplus · Accepted Answer

This affects what consumers own and value, why they own it, and how they use it.

A Consumer's Propensity to Pursue Differentness Relative to Others Through