Which of the Following Is FALSE Regarding How Emotional Responses

Which of the following is FALSE regarding how emotional responses to advertising influence consumer behavior?

A) Emotional advertisements that trigger a positively evaluated emotion will enhance liking of the ad itself.
B) Emotional content in advertisements enhances their attention, attraction, and maintenance capabilities.
C) While emotional content in advertisements may increase attention, emotional messages have not been found to be processed more thoroughly than neutral messages.
D) Repeated exposure to positive-emotion-eliciting ads may increase brand preference through classical conditioning.
E) Repeated exposure to positive-emotion-eliciting ads may result in brand preference occurring in a direct, high-involvement way.