Question 1

Which of the following is a characteristic of a consumption subculture?

Accepted Answer

A consumption subculture is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

Question 2

As a marketing major, Stan is a collegiate member of the American Marketing Association. This association holds a collegiate conference every year, and he did attend it one year. While this is a group he belongs to, his ties to other members are relatively weak, and his interaction is infrequent. Which type of group is this?

Accepted Answer

Secondary groups include professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members.

Question 3

Which of the following statements is FALSE regarding consumption subcultures?

Accepted Answer

Consumption need not be shared physically to be a shared ritual that creates and sustains a group.

Question 4

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Accepted Answer

An individual uses a reference group as a guide for behavior in a specific situation.

Question 5

Tara is a marketing professor and is a member of the American Marketing Association. The members of this organization are associated with the discipline of marketing, either as academicians or as practitioners. The purpose of this organization is to disseminate research about marketing, to share best practices, and to foster the professional development of marketers. The American Marketing Associate is an example of a _____.

Accepted Answer

A group is defined as two or more individuals who share a set of norms, values, or beliefs and have certain defined relationships to one another such that their behaviors are interdependent.

Question 6

Amanda is in junior high and begged her mother to buy her a certain brand of athletic shoe that all the "cool" kids in school were wearing. She thought that if she had those shoes, she would be accepted as one of them. To Amanda, these other students in school that she wants to be associated with represent a(n) _____.

Accepted Answer

Aspiration reference groups are non-membership groups with a positive attraction that can also exert a strong influence.

Question 7

Which criterion is used to classify groups?

Accepted Answer

Groups may be classified according to a number of variables.

Question 8

Groups with negative desirability are referred to as _____.

Accepted Answer

Dissociative reference groups can influence behavior just as groups with positive desirability.

Question 9

Which group classification variable refers to the closeness and intimacy of the group linkages?

Accepted Answer

Social ties can be strong or weak.

Question 10

Harley-Davidson motorcycle owners who join a Harley group, Jeep owners who attend events sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____.

Accepted Answer

A consumption subculture is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

Question 11

Which type of group includes family and friends and involves strong ties and frequent interaction?

Accepted Answer

Primary groups often wield considerable influence.

Question 12

Which of the following is NOT a criterion used to classify groups?

Accepted Answer

The criteria used to classify groups are membership, strength of social tie, type of contact, and attraction.

Question 13

Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?

Accepted Answer

Secondary groups include professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members.

Question 14

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.

Accepted Answer

A brand community is a consumption subculture that focuses on the interaction of individuals around an activity; product category; or, occasionally, a brand.

Question 15

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____.

Accepted Answer

Consumption subcultures are reference groups for their members as well as those who aspire to join or avoid them.

Question 16

Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.

Accepted Answer

Primary groups, such as family and friends, involve strong ties and frequent interaction.

Question 17

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____.

Accepted Answer

Most of us belong to a number of different groups and would like to belong to several others.

Question 18

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Accepted Answer

Aspiration reference groups are non-membership groups with a positive attraction that can also exert a strong influence.

Question 19

Bob is somewhat of a loner in high school. He really despises the school "jocks" who seem to be involved in every sport. He doesn't want anything to do with them or be like them in any way. To Bob, the group of students who represent the school athletes is a(n) _____.

Accepted Answer

Dissociative reference groups can influence behavior just as groups with positive desirability.

Question 20

Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep.

Accepted Answer

At these events, Jeep owners meet and form relationships with other owners, deepen their involvement with their Jeep vehicles, and become acculturated into the rituals and traditions of the community.

Quiz 7: Group Influence on Consumer Behavior

Which of the following is a characteristic of a consumption subculture?

Which of the following statements is FALSE regarding consumption subcultures?

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Which criterion is used to classify groups?

Groups with negative desirability are referred to as _____.

Which group classification variable refers to the closeness and intimacy of the group linkages?

Harley-Davidson motorcycle owners who join a Harley group, Jeep owners who attend events sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____.

Which type of group includes family and friends and involves strong ties and frequent interaction?

Which of the following is NOT a criterion used to classify groups?

Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____.

Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____.

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Bob is somewhat of a loner in high school. He really despises the school "jocks" who seem to be involved in every sport. He doesn't want anything to do with them or be like them in any way. To Bob, the group of students who represent the school athletes is a(n) _____.

Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep.