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Which African American Market Segment Identified by Yankelovich Is Teens

Question 22

Multiple Choice

Which African American market segment identified by Yankelovich is teens living at home, with more than half raised by a single parent, is tech savvy, and is brand conscious, especially those brands popular with their culture?


A) Boomer Blacks
B) Connected Black Teens
C) Black Onliners
D) Stretched Black Straddlers
E) Healthy Teens

Correct Answer:

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