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Shondra Is an African American Who Can't Afford to Go

Question 25

Multiple Choice

Shondra is an African American who can't afford to go out after work, so she spends a lot of her free time watching television and visiting her friends. She doesn't use brands to indicate to others her style and identity and tends to be more price sensitive than others. In terms of Yankelovich's segments of African Americans, which one best describes Shondra?


A) Sick and Stressed
B) Family Struggles
C) Stretched Black Stragglers
D) Faith Fulfills
E) Digital Networkers

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