Which of the following statements is TRUE regarding marketing to Asian Americans?
A) Asian Americans are not highly tech savvy or heavy users of the Internet.
B) Effective communication is achieved by simply translating ad copy.
C) Geographic concentration is aiding marketing efficiency.
D) There are very limited options for reaching this market through television.
E) The purchasing power of this group and its various segments is not attractive enough for marketers to pursue it seriously.
Correct Answer:
Verified
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