Question 1

Which of the following is an important means of reaching virtually all of the native-language speakers of any nationality nationwide?

Accepted Answer

Echo Star's Dish Network offers a "Chinese Package" called "Great Wall TV Package."

Question 2

The different religions in America prescribing differing values and behaviors are known as religious _____.

Accepted Answer

Religious subcultures are the different religions in America prescribing differing values and behaviors.

Question 3

Which of the following is the largest Native American tribe?

Accepted Answer

Cherokee is the largest Native American tribe.

Question 4

Which of the following is NOT a country from which Arab Americans come?

Accepted Answer

Arab Americans do not come from Israel.

Question 5

America is basically a _____. That is, the educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines.

Accepted Answer

The educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines.

Question 6

What percentage of Arab Americans are U.S. citizens?

Accepted Answer

More than 80 percent of Arab Americans are U.S. citizens, with a majority being born in the United States.

Question 7

Which of the following statements is TRUE regarding marketing to Asian Americans?

Accepted Answer

Geographic concentration is increasing, which helps marketing efficiency.

Question 8

Much of the American value system and the resultant political and social institutions are derived from the _____ beliefs of the early settlers.

Accepted Answer

Although American culture is basically secular, many of its traditions and values are derived from the Judeo-Christian heritage of the majority of Americans.

Question 9

Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ?

Accepted Answer

Born-again Christians are characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ.

Question 10

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?

Accepted Answer

Asian-Indian husbands tend to have a dominant role in family decisions.

Question 11

Which segment of Asian Americans identified by Market Segment Research is younger; has moderate identification with their native culture; tends to be bilingual; and includes spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?

Accepted Answer

Living for the Moment are younger, bilingual, and have moderate identification with native culture.

Question 12

The U.S. Census reports Native Americans by _____.

Accepted Answer

The U.S. Census reports Native Americans by individual tribe and in combination with other tribes and races.

Question 13

Li Ming is an Asian American of Chinese dissent and is young; has a moderate identification with her native culture; is bilingual; and is spontaneous, materialistic, and an impulsive shopper. She is concerned with status and quality. Which segment of the Asian American market identified by Market Segment Research best describes her?

Accepted Answer

Living for the Moment are younger, bilingual, and have moderate identification with native culture.

Question 14

The generation of Asian Americans that was born in the United States to immigrant parents is sometimes referred to as _____.

Accepted Answer

Generation 2.0 is the generation of Asian Americans born in the United States to immigrant parents.

Question 15

There are several Asian American markets, based primarily on nationality and language. Each of these in turn can be further segmented on _____.

Accepted Answer

While these segments create challenges for marketers, they also represent increased purchasing power.

Question 16

Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?

Accepted Answer

More than 80 percent of Arab Americans are U.S. citizens.

Question 17

Huata is a Native American from the largest tribe in the United States. Which tribe does she come from?

Accepted Answer

Cherokee is the largest Native American tribe.

Question 18

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?

Accepted Answer

Traditionalists are one of three groups of Asian Americans that cut across nationality groups.

Question 19

Frank Chen is a Chinese immigrant in his mid-50s and has a master's degree in engineering from MIT. He is a conservative professional with no need or desire for native-language programming. He is willing to pay premium prices for high-quality products. Which segment of the Asian American market identified by Market Segment Research best describes him?

Accepted Answer

Established are older, conservative, well-educated professionals.

Question 20

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

Accepted Answer

Regional subcultures arise as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events.

Quiz 5: The Changing American Society: Subcultures

Which of the following is an important means of reaching virtually all of the native-language speakers of any nationality nationwide?

The different religions in America prescribing differing values and behaviors are known as religious _____.

Which of the following is the largest Native American tribe?

Which of the following is NOT a country from which Arab Americans come?

America is basically a _____. That is, the educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines.

What percentage of Arab Americans are U.S. citizens?

Which of the following statements is TRUE regarding marketing to Asian Americans?

Much of the American value system and the resultant political and social institutions are derived from the _____ beliefs of the early settlers.

Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ?

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?

Which segment of Asian Americans identified by Market Segment Research is younger; has moderate identification with their native culture; tends to be bilingual; and includes spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?

The U.S. Census reports Native Americans by _____.

The generation of Asian Americans that was born in the United States to immigrant parents is sometimes referred to as _____.

There are several Asian American markets, based primarily on nationality and language. Each of these in turn can be further segmented on _____.

Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?

Huata is a Native American from the largest tribe in the United States. Which tribe does she come from?

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?