Health Valley is a brand of food, such as breakfast cereals, that uses all natural and organic ingredients. Moreover, it only purchases grain from organic farms. It states on its packages that "organic farming helps keep our food pure and protects our land and water from harmful substances. By supporting dozens of small organic farms, Health Valley helps protect a way of life for these family farmers, and helps ensure a safer and healthier Earth for you and your children." This is an example of _____.

Question

Quizplus · Accepted Answer

Green marketing generally involves (1) developing products whose production, use, or disposal is less harmful to the environment; (2) developing products that have a positive impact on the environment; or (3) tying the purchase of a product to an environment organization or event.

Health Valley Is a Brand of Food, Such as Breakfast