Target stores give 1 percent of a customer's purchase to a school of his or her choice if the customer uses a Target Visa credit card to pay for purchases. Target will also donate 0.5 percent of all other purchases made on that card. This is an example of _____.

Question

Quizplus · Accepted Answer

Cause-related marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.

Target Stores Give 1 Percent of a Customer's Purchase to a School