Which of the following is an example of cause-related marketing (CRM) ?
A) A company donates $10,000 to a school to purchase computers.
B) A company recognizes alternative lifestyles among its employees and allows benefits accordingly.
C) A company donates $1 to diabetes research for every purchase of its product by consumers.
D) A company features educational health information in its product advertising.
E) A company hires physically challenged employees.
Correct Answer:
Verified
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