Maria will go out of her way to purchase a brand or patronize a store that claims to support a charity if she purchases their brand or shops in their store. Even though she knows that marketers develop these programs to help themselves as well as the cause, she doesn't really care about that. She's just driven by the desire to help. To which group of consumers does Maria belong?

Question

Quizplus · Accepted Answer

Socially concerned consumers are driven by a desire to help with respect to cause-related marketing programs.

Maria Will Go Out of Her Way to Purchase a Brand