Brand equity is:

Question

Brand equity is:

Quizplus · Accepted Answer

Brand equity refers to the value that a brand adds to a product beyond its functional benefits. It is the intangible asset of the brand that gives it a unique market position and conveys a specific meaning to consumers. Option A is incorrect as market share is a measure of a company's sales as a percentage of the total market. Option C is incorrect since it violates the fundamental principle of brand equity, which is that the brand name should convey a consistent meaning to consumers. Option D is a combination of the correct answer and an incorrect answer.

Brand Equity Is