An outlet-first decision sequence would suggest brand image advertising.

Question

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An outlet-first decision sequence suggests focusing on in-store promotions and displays to drive purchases. Brand image advertising may not be as effective in this scenario as it does not directly influence the purchase decision in-store. Instead, product features and benefits should be highlighted in promotions and displays to increase the chances of consumers making a purchase at the store.

An Outlet-First Decision Sequence Would Suggest Brand Image Advertising