For a target market using an outlet first, brand second decision sequence, a manufacturer should:
A) develop point-of-purchase displays.
B) use more exclusive distribution.
C) implement programs targeted at retail sales personnel.
D) develop point-of-purchase displays and implement programs targeted at retail sales personnel.
Correct Answer:
Verified
Q5: When making a purchase decision, a consumer
Q6: The retail gravitation model predicts the impact
Q7: Sales increases in response to price reductions
Q8: Retail outlets can be:
A) garage sales.
B) weekend
Q9: The 'service dimension' of store image includes:
A)
Q11: Merchandise is not part of a store's
Q12: Time of purchase is important to track
Q13: For a target market using a brand
Q14: An outlet-first decision sequence would suggest brand
Q15: A stockout occurs when a consumer decides
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