When making a purchase decision, a consumer can follow the sequence:

Question

Quizplus · Accepted Answer

Consumers can follow different sequences when making a purchase decision, including selecting an outlet first then a brand, selecting a brand first then an outlet, or selecting both simultaneously. This flexibility in the decision-making process is recognized in consumer behavior studies, indicating that all given answers are correct approaches depending on the situation and consumer preference.

When Making a Purchase Decision, a Consumer Can Follow the Sequence