For many product categories, stores rather than brands form the evoked set.
Correct Answer:
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Q1: Any source of products or services for
Q2: The 'physical facilities' dimension of store image
Q3: Retailers and manufacturers often share the cost
Q5: When making a purchase decision, a consumer
Q6: The retail gravitation model predicts the impact
Q7: Sales increases in response to price reductions
Q8: Retail outlets can be:
A) garage sales.
B) weekend
Q9: The 'service dimension' of store image includes:
A)
Q10: For a target market using an outlet
Q11: Merchandise is not part of a store's
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