To reach a consumer who decides to use the outlet first, brand second decision sequence for a TV purchase the manufacturer should:
A) distribute in key outlets such as Harvey Norman.
B) organise point-of-purchase displays in stores.
C) conduct programs to strengthen existing outlets' promotion of their products.
D) All of the given answers are correct.
Correct Answer:
Verified
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Q32: Background music, scent, short aisles and neutral-colour
Q33: In general consumers use convenience outlets for:
A)
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Q37: All of the following are examples of
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Q40: Shoppers who have no pleasure from shopping:
A)
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