Which of the following is not a direct method for determining which evaluative criteria are being used?

Question

Quizplus · Accepted Answer

Focus groups and interviews involve directly asking consumers what criteria they use to evaluate products or services. Projective techniques, on the other hand, involve more indirect methods such as asking consumers to complete sentences or interpret ambiguous images to reveal their underlying attitudes and beliefs. Therefore, projective techniques are not a direct method for determining evaluative criteria.

Which of the Following Is Not a Direct Method for Determining