Which of the following is not examined in the situational influence matrix?

Question

Quizplus · Accepted Answer

Consumer needs/disposal situation is not examined in the situational influence matrix. The other options are examined as antecedent states refer to the consumer's mood and physical surroundings refer to the environment where the purchase occurs, both of which can affect consumer behavior during the purchase process. Task-oriented purchases refer to the goal or purpose of the purchase, and disposal situations refer to how the product is discarded or reused after it is no longer needed.

Which of the Following Is Not Examined in the Situational