Physical characteristics and the feelings and images they evoke become increasingly important as:

Question

Quizplus · Accepted Answer

As hedonic motives (i.e. pleasure or enjoyment) and the time involved with the service increase, customers become more concerned with the physical characteristics of the service, such as the ambience, decor, and sensory experience. This is because these factors can enhance the overall experience and contribute to the feelings and images that customers associate with the service. In contrast, when hedonic motives are low or the time involved is short, customers may prioritize other aspects of the service, such as convenience or speed, over physical characteristics.

Physical Characteristics and the Feelings and Images They Evoke Become