Higher social classes use credit cards for convenience while lower classes tend to use them for instalment purchases. This illustrates that:
A) different purchase motivations for the same product may exist within social strata.
B) different purchase motivations for the same product may exist between social strata.
C) purchase motivations vary according with product category.
D) None of the given answers are correct.
Correct Answer:
Verified
Q16: Warner's system is based on socioeconomic factors.
Q17: Status crystallisation involves:
A) the extent to which
Q18: The weighting system in the Hollingshead index
Q19: A social-class system is defined as:
A) the
Q20: A reputational approach to social class structure:
A)
Q22: In using social stratification to develop marketing
Q23: The relationship of a household's total income
Q24: Relative occupational class income is:
A) the relationship
Q25: Broom developed a status scale for Australian
Q26: A major problem with multi-item indexes compared
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