In using social stratification to develop marketing strategy, the following steps should be followed:

Question

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The first step should be to relate status variables to product consumption to identify which social strata to target based on their consumption patterns. Then, product position can be developed to appeal to the identified social strata. Finally, marketing mix decisions can be made to effectively reach and communicate with the target audience. Therefore, the correct order is: 1. Relate status variables to product consumption; 2. Target social strata; 3. Develop product position; 4. Make marketing mix decisions.

In Using Social Stratification to Develop Marketing Strategy, the Following