All of the following are important perceived attributes of the innovation that affect its rate of diffusion except:

Question

Quizplus · Accepted Answer

All of the other options (fulfilment of felt need, complexity, observability) are important perceived attributes of an innovation that affect the rate of diffusion. Displacement, on the other hand, refers to the negative impact that an innovation may have on established products, processes or practices, and is not an attribute of the innovation itself.

All of the Following Are Important Perceived Attributes of the Innovation