In Australia and New Zealand, oilskin coats are bought today not just by keen horse-riders but also by fashion conscious young urbanites. R. M. Williams boots and Akubra hats are also selling fast. These are examples of a:

Question

Quizplus · Accepted Answer

A role-related product cluster refers to a group of products that are associated with a particular role, activity or lifestyle. Oilskin coats, R. M. Williams boots, and Akubra hats are all products that are traditionally associated with rural or outdoor lifestyles in Australia and New Zealand. However, the fact that they are now being purchased by fashion-conscious urbanites suggests that they are also becoming associated with a particular lifestyle or identity, regardless of whether or not the consumer actually engages in the activity (such as horse-riding) that the products were originally designed for. Therefore, this is an example of a role-related product cluster.

In Australia and New Zealand, Oilskin Coats Are Bought Today