Which of the following is a basic strategy for altering the cognitive structure of a consumer's attitude?

Question

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All of the given answers are basic strategies for altering the cognitive structure of a consumer's attitude. A marketer can change a consumer's attitude by changing their beliefs about the attributes of the brand, changing the relative importance of beliefs, or adding new beliefs. These strategies can lead to changes in the overall attitude of the consumer towards the brand.

Which of the Following Is a Basic Strategy for Altering