Which of the following is not important when using humour to try to affect attitudes?
A) Identify the brand name early in the message.
B) Avoid subtle humour.
C) Make the humour relevant to the brand or key idea.
D) Do not make fun of potential users.
Correct Answer:
Verified
Q21: For fear appeals to be effective:
A) the
Q22: Which of the following is not a
Q23: Benefit segmentation is different to lifestyle segmentation
Q24: Low credibility sources have a(n) _ impact
Q25: The larger the attitude score (using the
Q27: Based on the ideal point multi-attribute attitude
Q28: Under some conditions, the discounting of the
Q29: Source credibility is a function of:
A) cognitive
Q30: Which of the following is a basic
Q31: Using the ideal point multi-attribute attitude models
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