Which performance criteria must be met for optimal effectiveness of humour appeals in advertising?
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Q39: In general, the components of an attitude:
A)
Q40: Celebrity sources may enhance attitude change due
Q41: Fear appeals and humour appeals in advertising
Q42: Using a celebrity as a company spokesperson
Q43: Two-sided messages:
A) present both true and deceptive
Q45: Cognitive dissonance is:
A) a term first used
Q46: Honest Sumit, an Indian electronics retailer, uses
Q47: Non-verbal components of ads:
A) can have significant
Q48: The sleeper effect:
A) is a communication phenomenon.
B)
Q49: Comparative advertising:
A) tends to be considered as
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