Celebrity sources may enhance attitude change due to the fact that:

Question

Quizplus · Accepted Answer

All of the given answers are correct. Celebrities possess the power of persuasion by virtue of their fame and followings. They may be viewed as more credible due to their status as successful individuals, and their endorsement of a product may resonate with the target audience's aspirations. Consumers may also associate favourable characteristics of the celebrity with their own preferences, leading to positive attitude change toward the product. Finally, celebrities attract more attention to the advertisement, which may result in increased brand exposure and recall.

Celebrity Sources May Enhance Attitude Change Due to the Fact