A theory that explains how attitudes are formed and changed under varying conditions of involvement is the:

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The elaboration likelihood model is a theory that explains how attitudes are formed and changed under varying conditions of involvement. It suggests that there are two routes to persuasion: central and peripheral. The central route involves high levels of thought and effort, and is more likely to result in long-lasting attitude change. The peripheral route involves low levels of thought and effort, and is more likely to result in temporary attitude change. The model also takes into account factors such as motivation and ability to process information, as well as the source of the message and the context in which it is presented.

A Theory That Explains How Attitudes Are Formed and Changed