Customer value is:
A) derived from the price of the product.
B) the difference between all of the benefits derived from the total product and all of the costs of acquiring those products.
C) the cost to the consumer of altering their behaviour to buy a product.
D) the difference between the perceived financial and social costs in obtaining the product and the financial and social gain in owning the product.
Correct Answer:
Verified
Q1: Market segmentation enables a business to treat
Q2: To be successful, a new product:
A) must
Q3: An understanding of consumer behaviour:
A) is based
Q4: Which is not an element of the
Q5: The government cannot regulate marketing activities.
Q7: Applications of theories and information about consumer
Q8: Information search is usually external in nature.
Q9: The consumer behaviour audit guarantees a successful
Q10: Consumer behaviour is not about how and
Q11: Consumer behaviour theory provides the manager with:
A)
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