Consumer behaviour is not about how and why consumers purchase a product.

Question

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Consumer behaviour is defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Therefore, it is about understanding the complex processes involved in consumer decision-making, including how and why consumers purchase a product.

Consumer Behaviour Is Not About How and Why Consumers Purchase