A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting department.
Correct Answer:
Verified
Q9: The consumer behaviour audit guarantees a successful
Q10: Consumer behaviour is not about how and
Q11: Consumer behaviour theory provides the manager with:
A)
Q12: Consumerism is a movement that aims to
Q13: Marketing researchers talk to hundreds of consumers
Q15: Consumer behaviour draws on many disciplines, such
Q16: Marketing researchers 'talk' to hundreds of consumers
Q17: Positioning:
A) can be based only on real
Q18: The marketing manager can view the consumer
Q19: Benefit segmentation:
A) is useful only for business-to-business
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