Positioning:
A) can be based only on real product advantages.
B) is the same as repositioning.
C) is the way a product compares to its competitors, as perceived by consumers.
D) is generally limited to observable behaviour.
Correct Answer:
Verified
Q12: Consumerism is a movement that aims to
Q13: Marketing researchers talk to hundreds of consumers
Q14: A consumer behaviour audit is an audit
Q15: Consumer behaviour draws on many disciplines, such
Q16: Marketing researchers 'talk' to hundreds of consumers
Q18: The marketing manager can view the consumer
Q19: Benefit segmentation:
A) is useful only for business-to-business
Q20: Consumer behaviour is:
A) a complex, multidimensional process.
B)
Q21: Post-purchase process includes:
A) use.
B) disposal.
C) repurchase behaviour.
D)
Q22: Which of the following is not an
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