Which of the following is not an example of internal influences in the consumer behaviour audit?
A) Is the product suited for particular personality types?
B) Who in the household evaluates the price of the product?
C) What is the ideal version of this product in each market segment?
D) Will price be perceived as an indicator of status?
Correct Answer:
Verified
Q17: Positioning:
A) can be based only on real
Q18: The marketing manager can view the consumer
Q19: Benefit segmentation:
A) is useful only for business-to-business
Q20: Consumer behaviour is:
A) a complex, multidimensional process.
B)
Q21: Post-purchase process includes:
A) use.
B) disposal.
C) repurchase behaviour.
D)
Q23: A group is made up of:
A) people
Q24: Which of the following often leads to
Q25: We learn our culture and social class
Q26: Which is the following is not one
Q27: The product section of the consumer behaviour
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents