Consumer behaviour is:
A) a complex, multidimensional process.
B) easily understood by marketing managers.
C) a complex, unidimensional process.
D) none of the given answers.
Correct Answer:
Verified
Q15: Consumer behaviour draws on many disciplines, such
Q16: Marketing researchers 'talk' to hundreds of consumers
Q17: Positioning:
A) can be based only on real
Q18: The marketing manager can view the consumer
Q19: Benefit segmentation:
A) is useful only for business-to-business
Q21: Post-purchase process includes:
A) use.
B) disposal.
C) repurchase behaviour.
D)
Q22: Which of the following is not an
Q23: A group is made up of:
A) people
Q24: Which of the following often leads to
Q25: We learn our culture and social class
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