Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and advertising are.
Correct Answer:
Verified
Q8: Information search is usually external in nature.
Q9: The consumer behaviour audit guarantees a successful
Q10: Consumer behaviour is not about how and
Q11: Consumer behaviour theory provides the manager with:
A)
Q12: Consumerism is a movement that aims to
Q14: A consumer behaviour audit is an audit
Q15: Consumer behaviour draws on many disciplines, such
Q16: Marketing researchers 'talk' to hundreds of consumers
Q17: Positioning:
A) can be based only on real
Q18: The marketing manager can view the consumer
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