In a study by Higgins,Rholes,and Jones (1977)described in the textbook,participants memorized either the word reckless or the word adventurous before reading an ambiguous passage about Donald in which he was described as engaging in a number of recreational activities (e.g.,driving in a demolition derby,white-water rafting)in which he had risked injury and even death.This method was used to study the concept of

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The study by Higgins, Rholes, and Jones (1977) involved presenting participants with a priming task before reading an ambiguous passage about Donald. The purpose of this task was to manipulate the participants' cognitive accessibility of either reckless or adventurous concepts. Thus, this study was focused on the concept of priming, which refers to the process by which exposure to a stimulus affects the subsequent processing and interpretation of information.

In a Study by Higgins,Rholes,and Jones (1977)described in the Textbook,participants